We commissioned a survey of over 2,000 consumers within the UK to understand what challenges people encountered when attempting to chat to a company on the phone and discovered that one in five people who call a company doesn’t actually get through.
Even worse is that 35% of the consumers surveyed that didn’t get through to someone were prospective buyers seeking information on products, attempting to create an account or make a purchase. Companies are consequently squandering a large number of inbound inquiries from potential customers who have gone out their way to call them directly.
Adopting Technology To Enhance Customer Service
Now it is not an industry secret make sure someone picks up the phone when a customer calls! We understand it can be difficult for assistants in a busy office or a hectic contact centre, but ensuring you have the appropriate technology in place can mitigate that pain. With the right technology, you can route calls to the first qualified person who can answer to the inquiry, regardless of the agents located whether they’re based at home, a remote office, a different country or even continent.
However, the study also reports this:
- When consumers do get through to someone and experience lousy customer service companies jeopardise losing them to a competitor, more commonly than not, more often than not, when they’re on the phone.
- One in eight states they have begun researching for competing products or companies online while on a call, and a tenth has posted live on social media to label a company during a poorly managed call. The problem is more common amongst people aged 25-34.
- Over a quarter have gone online while on a call to find competitors or complain.
You Only Get One Shot, Make a Great Impression
It’s crucial companies make a great first impression, and there’s only one chance and beginning that journey on the wrong foot can diminish any customer relationship for good. This is the primary reason it’s imperative to ensure each interaction counts. When customers are quickly steered to a suitably proficient agent who is qualified to manage their call stops them from being passed around to multiple agents and ultimately, getting frustrated. When customers are frustrated, they’re more inclined to switch to your competitor.